International Marketing ..Rococo Chocolates Research Paper

International Marketing ..Rococo Chocolates - Research Paper ExampleHowever the island of Grenada being hit by a tremendous hurricane spell huge loss for the cocoa planters and farmers. Rococo chocolates helped the hurricane affected farmers and planters with the production and sale of a special variety of chocolates. The peg venture that took place between Rococo Chocolates and Grenada Chocolate Company helped in the formation of Grococo. The joint venture form focuses on the production of organically found products of chocolate, which bears the hallmark of quality and taste. Grenada Chocolate Company also looks forward to the betterment of the farmers working in cocoa plantations. Cocoa produced from these farms help in the production of chocolates. The conjunction in this light operates as a cooperative firm that takes special endeavor to grant equal work and better opportunities for both the plantation and the grind workers (About Rococo, 2009). Marketing Environment of Roco co Chocolates The marketing or the business surround of a firm is divided along two sets of factors viz. internal and external. The directions and form _or_ system of government mechanisms of the company can control the internal set of factors. On the contrary the external set of factors are those, which cannot be controlled by the actions of the company. These factors belong to the external environment of a firm. ... Internal Factors of Rococo Chocolates Rococo chocolates through its marketing policies have taken a further step to expand its market share through the use of Internet marketing. The chocolate firm though operates on wide markets through big retail firms in a desire to increase node traffic have started selling its products online through its websites. The company launches the Internet site during December 2009 to help enhance the idea of chocolates sold as gifts during Christmas (A new e-commerce political platform for Rococo Chocolates, 2010). Further Rococo Choco lates has a huge product portfolio containing of gift boxes and hampers, confectionary products, art products of chocolates, gift bags and other chocolate products like bars and sweets to cater to the change magnitude needs of varied customers (Products, 2009). The marketing policies for Rococo chocolates also reflect on the firms pricing strategies. Rococo Chocolates has devised products for different sets of customers by setting different prices, which ranges from below five pounds to more than fifty pounds. (Spend, 2009). External Factors for Rococo Chocolates With these internal factors in place, Rococo Chocolates aims to target a new market in join Arab Emirates. Thus the external marketing factors of the firm would be studied in that respect. The United Arab Emirates is presenting a widely encouraging market for the chocolate and confectionary producers. In propagation of economic unrest also the Middle East countries presented a demanding market for chocolate and confecti onary products thus helping their manufacturers. During 2008 the market for such products in Arab Emirates increased