Human Resource Management and Business Strategy Case Study

Human Resource charge and Business Strategy - Case Study ExampleHerb Kelleher and Rollin King, southwestwards founders, needed to provide frequent, low-cost aid in busy markets of less than 500 miles. Instead of considering other airlines such as United and Continental as competition, sou-west considered the automobile and bus service as major competition. Southwests flights were typically point-to-point - nonstop from originating airport to destination airport, although connections were available for customers who wanted them.By the late 1990s, Southwest was the worlds richest and most profitable major airline, succession other players like United, Continental suffered heavy losses in an industry that had grown mature and passing saturated. Southwests growth was driven by growing demand for the product that Southwest delivered so well trustworthy low cost travel. Consumer behavior shifted towards greater price sensitivity in the early 1990s, motivated by a downturn in the tr ade cycle and made possible by increasing embodied control over phone line travel. The shift appeared to affect business travelers as well as unfilled travels, partly through corporate directives to cut down travel costs. While other airlines were wondering what to do, Southwest Airlines was well positioned to benefit from the increasingly price-savvy customer that it had helped to create.The purpose of this case study is to study how this emulous reward was created by Southwest Airlines by leveraging its human resources. The structure that the report go forth follow will comprise of answers to two questions which deal with identifying how human resources can become a source of sustainable competitive advantage and how to deal with problems as the company becomes bigger and older. Question No. 1How did Southwest drop Human Resource Management practices to ensure the success of their business model Business Model match to Langdon (2003), the business model, is a comprehensive d escription of business as an integrated system functioning in an intimate relationship with the broader market. In this concept, the individual components of an organization do not matter as a good deal as the way they work together to enable the organization to create value and deliver it to customers.A business model is therefore a description of a whole system, a combination of products and work delivered to the market in a position way, or ways, supported by an organization, positioned according to a particular branding that, most importantly, yields a particular set of strong relationships with present and future customers. Further, a business model describes how the experiences of creating and delivering value may evolve along with the changing needs and preferences of customers.The Business model of Southwest is simply If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make razz sure they have a good ti me doing it, people will fly your airline. The main elements of Southwests business model as stated above are1) Customers -who are theya) Short haul business travelers who want to get there when